Pedigree brand canine nutrition has been produced since 1934, and it was initially produced by Chappel Brothers. At the very beginning, this company specialized in canned meat for canine nutrition called “Chappie”. Pedigree became Chappel’s another brand. The company was overtaken by serious difficulties during World War II, when it was hard to obtain metal for cans. Later, this company was reorganized and sold to Mars, a gigantic international company. Nowadays Pedigree is a subsidiary of Mars, Inc. Pedigree has its slogan “We’re for dogs”. Yet, Pedigree includes four pet nutrition brands: Pedigree, Pal, Kitekat, Whiskas, – two of which are not for dogs but for cats.


Pedigree Canine nutrition rations are rather poor in content. This conclusion has been made due to the fact that the main components of their formulas are ground wheat and corn, rice, wheat mill run – that is, grain instead of protein. As for protein sources in these formulas, they include mostly meat of very low quality and by-products: meat & bone meal, chicken by-product, animal fat. The rations also include considerable amounts of salt and flavoring, which is quite unhealthy. And moreover, the rations contain preservatives like BHA (Butylated hydroxyanisole, a possible carcinogen), and artificial colors.


Customers mostly tend to treat Pedigree’s canine nutrition rations negatively. These are quite unhealthy, undesirable formulas including a lot of grain, low-quality protein, artificial colors, chemical preservatives etc. It is thus not surprising that many dog owners report their pets suffering from health problems due to Pedigree canine nutrition diet. They list such symptoms provoked by Pedigree as: digestive problems, diarrhea, itching, hair loss, skin welts, lesions, vomiting, etc. Some dogs did not experience problems, but all in all, the opinion seems to be that Pedigree is a low-quality canine nutrition.